Paul Weinberg was born in Asheville and has over

30 years of extensive experience in fly fishing

Western NC and Eastern Tennessee trout streams.

He strongly believes that anyone can fly fish; and,

that you don’t have to spend a fortune on

equipment nor make this a complicated endeavor.

Our Business......

was started by head guide and owner, Paul Weinberg, a native of WNC. After a successful career in 'corporate america', Paul wanted a business that would reduce stress, not add stress... to him and others around him.  In his more than 30 yrs of fly fishing, he found this sport to be both enjoyable, fun, and relaxing. He wanted to share this experience with others. Paul also felt that fly fishing did not have to be a complicated and expensive ordeal, but rather by keeping it simple and fun, he could maximize everyone's enjoyment.....hence....

Fly Fishing Made Simple 

Who We Are

All of our clients are guided by the most patient, courteous, and talented guides.

We are all licensed NC Guides and are Red Cross CPR and First Aid Certified.